About Us

Your choice of eyewear says a lot about who you are, and the experts at Framed Optical are dedicated to providing you a unique and personalized experience. Whether your personal style is trendy and casual or traditional and formal, there is one place in Las Cruces that has the highest quality, brand name designer frames to fit your lifestyle – Framed Optical!

Whether you are looking for designer frames, sunglasses, children’s frames, or just a brand new style, Framed Optical offers the top brand name eyewear in the business. We currently offer the following brands:

  • Jimmy Choo
  • Bvlgari
  • Zac Posen
  • Gucci
  • Versace
  • Timberland
  • Prada
  • Vera Wang
  • Nautica
  • Kate Spade
  • Dana Buchman
  • Marciano by Guess
  • Just Cavalli
  • OP
  • Saks Fifth Avenue
  • Ellen Tracy
  • Izod
  • Guess
  • Jessica McClintock
  • Kenneth Cole New York
  • Maui Jim
  • Skechers
  • Harley Davidson
  • Catherine Deneuve



Gayle Benson, ABOC (American Board of Opticianry Certified)

Born in East Chicago, Indiana, Gayle grew up in California in the San Francisco Bay area. Her first job in the optical industry was in 1976 at a contact lens lab in San Leandro. She attended a West Coast optical convention in 1982 where she was given an opportunity to change her direction in the optical industry and moved to central California where she trained in an ophthalmology practice to be a dispensing optician. She received her American Board of Opticianry Certification in 1987.
In addition to her experience as a dispensing optician she taught a vision care course at a vocational school in California, was a customer service manager for a large frame company in Miami, Florida and later while living in New York she worked for a frame company processing returns and doing other clerical tasks.
In 2005 Gayle and her husband moved to Las Cruces, where she continued her dispensing career. In September of 2013 she was given the opportunity to work in the environment she enjoys most,
dispensing in an ophthalmology practice at Framed Optical. When she’s not working she enjoys spending time with Gary her husband of 25 years and their two basset hounds Frank and Al. She also enjoys making pottery and jewelry as a hobby, and she and her husband are both very active in Kairos Prison Ministries.

John F. Chervinko – Optician

John was born and raised in Illinois’ Chicagoland area. After graduating college in 1982 with an associates degree in pre-med, he began his career in the optical industry working at a 9 branch optical practice in Chicago. Moving forward with his optical career, he then took a position at an ophthalmology practice in River Forrest, Illinois, where he earned his ABO and NCLE certifications and became manager of the optical department. In 2002, he and his family moved to northern Minnesota where he worked for one of the largest ophthalmology practices in the state. Unable to bear the thought of another cold Minnesota winter, he was compelled to move to a warmer climate, so in the summer of 2015 he and his family moved to Las Cruces. When he’s not busy being an optician, he enjoys hiking, fishing, swimming, boating and bowling with his wife Kathi, their 3 children, and their 2 Bischons Shadow and Russell.